How to kill your brands: the GMC Envoy

It's hard to keep track, but I think there are four versions of the GMC Envoy, if you only count the main offerings of the different GM Brands: the GMC Envoy, the Chevrolet Trailblazer, the Buick Rainier, and the -cough- Saab 9-7x. This can be a viewed as a lesson in how to quickly dilute your brands, thus killing them. There is actually only a superficial difference between these vehicles. There should only be one version: either the GMC or Chevrolet - whichever one you decide should be the GM Truck brand. Buick should be killed. You shouldn't have two GM Truck brands. And Saab should go back to making Saab's.

Then there is the GMC Envoy XUV, another contender for the Aztek successor. Kill it fast!

You can predict what will happen next: The Cadillac Envy! An Envoy with leather seats and aggressive looking headlights. The Saturn Vue/Chevrolet Equinox brand extensions will be next. When the Cadillac version of this platform comes out, that's when you know GM has died.